Peach turns 15 and asks nendo to redraw the airline

OSAKA, 31 March 2026 — Peach Aviation, the Japanese low-cost airline, marked 15 years by redrawing the brand with nendo, the studio led by Oki Sato. The new logo started to appear on 1 April 2026, at airports, on the website, and in the app. The new aircraft, also by nendo, is planned for spring 2027.

Peach says the job is not only a new picture. It wants to keep “easy travel,” the line it has used from the start, and to be warmer and more reliable at the same time. Sato’s note says the aim is a feeling that is careful without being heavy, play mixed with trust, so that anyone would pick the airline, whatever their age or how often they fly. He called the result “a slightly more grown-up Peach.” The company colors are a juicy pink, like the fruit, with apricot and brown. The old bright pink stays on the middle of the fuselage and on the tail.

The new mark keeps the circles and straight lines of the old one, with softer corners and more open letter-spacing. A leaf is the new symbol, for what Peach calls its playfulness. On the aircraft, overlapping circles of different sizes and colors stand for the feeling of setting off. The same circles and leaf are meant to show up at the airport, in the cabin, and on the phone.

Chief executive Kazunari Ohashi said Peach began as “a train in the sky,” so that anyone could fly. He said more than 75 million people have boarded, and that Peach is now Japan’s third-largest airline. He said the next step is a better on-time record and the basics of the service, not only a new look. He called the work with Sato an honor.

Peach flies from New Chitose, Narita, Chubu, Kansai, Fukuoka, and Naha: 25 routes inside Japan and 15 abroad. From 1 January 2026, Tokyo Narita to Taipei Taoyuan runs three times a day. From February 2026, Osaka to Seoul, Gimpo and Incheon, goes up to eight round trips a day. Kansai and Chubu to Gimpo opened on 10 April 2025.

nendo opened in 2002. Its work is in the Museum of Modern Art in New York, the Pompidou Centre, and the Victoria and Albert Museum. Sato designed the cauldron for the Tokyo 2020 Games, worked on a new French TGV, and was producer and designer of the Japan pavilion at the 2025 Osaka Expo. The studio’s site is nendo.jp. Peach’s is flypeach.com.

The photographs with these reports were supplied by Peach Aviation. Economic Daily News published Liu Mei-en on 31 March. Commercial Times published Hsieh Yi-yen the same day. Storm Media published Ho Chang-tse. NOWnews ran the piece on 1 April and marked it as a special. Central News Agency’s Howlife page, Nextapple, and others followed on 1 April. China Times, Liberty Times, LINE TODAY, Yahoo, Pixnet, Mirror News, The Hub News, GOTHE, LTV News, Niusnews, Cool Life, China Trends, and Yam News all carried it.